MWay66 is in the business of strategic planning and business support, especially on the corporate and start-up levels. Our specialties are:

  • Getting new online businesses up and running and trading profitably in an innovative manner;
  • Re-focusing established or failing businesses whose business model is either no longer valid or experiencing dwindling profitability.

The gambling industry is our specialist area, although clients from other industries will be considered on a case-by-case basis if our skill-sets seem likely to add value.

 

Our track record is outstanding and we have successfully undertaken consultancy work for: Sportingbet, Ladbrokes, Centrebet, IASbet, Ozeform, SportData, CentreRacing, Betdaq, Tabcorp and MultiBet among others.

 

Professional advice is available in the following general areas:

  • Corporate strategic plan and marketing plan development and execution;
  • Website development, layout, navigability, interactivity and look and feel;
  • Business culture makeovers, business process re-engineering, paradigm shifting and in-house facilitation sessions;
  • Migration of land-based businesses online;

 

Corporate strategic and marketing plan development and execution

Planning, of itself, does not guarantee success but an absence of planning guarantees business failure.

Businesses cannot succeed without proper planning and an integrated business and marketing plan, supported by clear financial plans and budgets is the fundamental building block of a growing or stable business. MWay66 can assist you to develop these plans in a wholistic business-wide manner.

 

Website layout, navigability and look and feel

Successful websites are almost universally the result of a lot of hard work, mistakes and painful learning. MWay66 has been intimately involved in the design and building of successful e-commerce websites since 1996 and can fast-track your business through the pitfalls.

Our speciality is the development and implementation of user-friendly layouts and navigability to ensure good experiences for site users.

 

Business culture makeovers, business process re-engineering, paradigm shifting and in-house facilitation sessions

Many businesses arrive at a point where there either needs to be major change, with the only other possible outcome being eventual failure.

MWay66 uses experienced consultants to strategise with senior management and to talk with all affected staff to develop and grow the process of paradigm shifting.

Our focus is on integrated and wholistic planning, leading to buy-in by major stakeholders and seamless shift to a new and more successful business reality.

 

Migration of land-based businesses online

This may not always be practical, but very few businesses can trade these days without at least some Internet presence.

If your business is contemplating entry into the world of e-commerce, MWay66 can assist with strategy development, costings, design and building of your website(s), selection, implementation of online payment systems and marketing.

 

Betting Products

One of the key differentiators for many betting operations is their product line. The winning strategy for MWay66 has been a strong focus on products and localisation.

In general we aim to achieve three goals when developing new betting products. These products must:

  • Generate additional revenue through the existing client base or by attracting new clients;
  • Be unique and possess at least short-term barriers for competitors who wish to create a similar product and;
  • Be relatively easy to implement within each company's current IT infrastructure.

 

Licensing

We have assisted a number of online gambling companies to secure licensing: in Australian, Caribbean and European jurisdictions. This has entailed assessments and evaluations of those jurisdictions in respect of many issues, such as:

  • Local costs
  • Physical environment and expatriate employee comfort
  • Local employment and taxation matters
  • Sovereign risk assessments
  • Liaison with licensing authorities
  • Preparation of software for licensing and audit trail purposes
  • Engagement of local accounting, telecommunications, property and banking contacts.

We also have access to a global network of experienced consultants and industry executives who support us in the delivery of targeted and realistic advice for companies that are contemplating migration to another (or establishing a second) jurisdiction.

We are experienced in the process of documentation of logistical, accurately costed and integrated strategic plans that will be valuable tools for senior executives in the evaluation and monitoring of new jurisdictional activity.

 

Risk Management

As competition and commoditisation damage gross margins on betting, it becomes increasingly important to manage the inherent financial risk associated with running a sports betting operation. Professional punters and market fluctuations can severely hurt the bottom line if risk management is not taken seriously.

MWay66 has unique skills and experience in developing advanced risk management solutions that can assist your company in not only monitoring risk exposure but suggesting necessary actions to mitigate risk. We have developed solutions for several companies to handle virtually any type of betting product including a proprietary technique for accurately evaluating real-time risk exposure on parlays (multibets or systembets) where the outcome of the bet is dependent on two or more individual events.

As poor odds compilation is often the source of unfavorable risk exposure, we have developed several models and tools to guide in odds compilation, as well as tools to measure the performance of the persons that perform the odds compilation. As many managers have realised, it is insufficient to simply track win on hold when determining whether an odds compiler did a good job last week.

We have designed and implemented client monitoring systems, which are effective in identifying undesirable betting patterns and ‘must watch’ clients.

 

Front and Backend Design

Although the frontend (website) and backend serve very different purposes, the design goals have a lot in common. Much can be said about how to properly design a website or the backend that controls it. However, for online betting operations, we have found the drivers in both cases to be functionality and useability.

MWay66 has been involved in backend design for a number of clients and at various levels of responsibility. Representative work includes redesigning Centrebet's backend in 1997 and 1999, design of CentreRacing’s betting engine in 2003 and complete functionality design of MultiBet.com's backend in 2001/02.

We have undertaken front-end designs for Sportingbet.com's Scandinavian websites in 2002 as well as functionality and usability designs for Ozeform in 2001, CentreRacing.com in 2002 and MultiBet.com in 2003. In addition, our associated graphic designer and website developer, Infoaddict, has worked for a number of clients outside the online betting industry.

A complete makeover of the CentreRacing.com website was undertaken in 2005/06. A new website was also designed for BetRoyal.com in Costa Rica in 2006/07 along with the implementation of a major soccer betting project for the same company.

 

Enquiries should be addressed to mm@mway66.com